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Healthily the app

In February 2023, I completed my certification in UX design at CareerFoundry. I developed and designed my proposal for an app that can digitize the German healthcare sector.

Design thinking

In my UX course, I really got to know Design Thinking, which is a "framework" known from the design world. Design Thinking is a non-linear process that consists of 5 iterative development phases, where you work back and forth between the phases until you find a solution that best matches the user's needs, motivation and behavior.

The process is user-oriented, agile and ensures a more sustainable approach to developing products, services and yes, I myself have used Design Thinking in my work as a communications specialist.

Case description

In my UX certification course, I chose to focus on developing a health app, as the health care system in Germany (where I live) is not digitized in the same way as we know it from Denmark. My starting point was the challenges that exist in finding a doctor who matches one's needs.

In order to understand the users' needs, and thus not just my own starting point, I prepared a number of different qualitative and quantitative studies, in order to be able to put myself in the users' shoes; create empathy.

Based on research and data collection, I found that the challenge did not just consist of being able to find and book an appointment with a healthcare practitioner, the users also lacked a way in which they could create an overview of appointments, medical history and documents.
The app developed into a 360-degree solution to a very universal problem: finding and booking a doctor's appointment and, secondarily, creating an overview for the user.

See my entire portfolio on Behance

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About Maria Andersen

Communications consultant and specialist in brand design, marketing and SoMe.  

Maria holds an MA in Corporate Communications as well as a BA in English and Communication, and is certified in UX Design and Design Thinking from CareerFoundry. She combines strong communication skills with a solid technical understanding, including experience with basic HTML and CMS platforms.

With a strong foundation in brand design and graphic design, Maria excels at transforming complex information into clear, compelling visual content. Her expertise goes beyond traditional written communication to include visual and audio formats such as video, infographics, and podcasts.

Blending creative thinking with analytical insight, Maria brings an open, authentic, and engaging approach to everything she does — making her a strong asset in brand-driven, user-focused communication and marketing environments.

Skills to highlight: 

  • copywriting

  • communication planning

  • graphic setup & design

  • branding & marketing

  • user experience design

  • digitalization 

  • change & crisis communications

  • strategy & organisations

  • SEO optimization

  • social media

  • research & audits

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